Lorenzo Lamas Cycles Rumble for the Heartland

Who’d have thought that a friendship started on the set of a reality TV show would lead to the formation of a brand which celebrates the artistry of custom motorcycles, promotes the motorcycle lifestyle and gives back to our country by conducting charitable events for the Armed Services? When producer/director Chad Greulach and actor Lorenzo Lamas met on the set of Gone Country while filming in Nashville back in 2007, the duo hit it off so well they ended up going into business together to form Lorenzo Cycles, a distributor of custom motorcycles, parts, and apparel.

I know what many are thinking. What the hell do two Hollywood types know about motorcycles? Lamas, like many of us, began riding dirt bikes as a kid, then graduated to the street with the purchase of his first motorcycle, a 1975 Honda 500T. In 1979, he would build his first chopper. Since then, he’s served as an ambassador to Oliver Shokouh’s Love Ride since the mid-80’s and is a staple of the Sturgis scene. He also played a bike-riding bounty hunter in a little show called Renegade, which at one time was broadcast in almost 100 markets throughout the world.

Greulach on the other hand started riding a little later in life. That doesn’t mean he didn’t embrace it with gusto. Anybody who buys a Kawasaki ZX-10 as one of their first bikes means they’re not afraid of diving in headfirst. Greulach’s career choice meant he had to put his passion for motorcycles on hiatus for a few years. During that time, though, he was the producer that helped cast and launch a little show called American Chopper, helping the Teutul gang from Orange County Choppers become a household name, so he wasn’t out of the scene altogether.

We met up with Lamas and Greulach recently at Sturgis during the fourth annual Legends Ride where they were not only supporting the causes of the benefit ride, but were doing double duty promoting their own fundraiser called Rumble for the Heartland.

A couple of days later, the duo would lead a pack of riders from Devils Tower to the Legendary Buffalo Chip Campground where participants were treated to a BBQ dinner and a private concert by Nashville Duo, Moccasin Creek. After that, riders were privy to a concert by Toby Keith and Poison who were performing on the Buffalo Chip’s main stage. The event was two-fold as funds raised went directly to Operation Homefront and the Walter Reed National Military Medical Center. It also got more exposure for the bike they are raffling off for Operation Homefront, a motorcycle called The Patriot, a rippin’ FXR-inspired hot rod with a 124 cubic-inch S&S Twin Cam engine built by custom builder Ralph Randolph.