Showing posts with label マジコンds. Show all posts
Showing posts with label マジコンds. Show all posts

Wednesday, 9 November 2011

Dorcy 180 lumen LED Cyber Light flashlight

The Dorcy Cyber Light, list price $29, or $18.50 on Amazon is an ideal flashlight for boating, deserving of a best flashlight award from the crew of my Wednesday night racing team who assisted with this article by comparing six flashlights under a variety of nighttime conditions above and below deck on my 39 foot sailboat.

This flashlight stood out for its effective light distribution, 180 lumen brightness, boat friendly rubber housing, ease of use for long periods of time, and the five hours of life from standard batteries. If you're looking for a waterproof light, this isn't, but it can take a splash and is otherwise ideal, taking first place in a field of 15 flashlights.

For this article I engaged my Wednesday night racing crew, familiar with my frequent flashlight purchases, as a panel of judges to choose among the six better flashlights of the 15 accumulated over the last two years. Each flashlight was evaluated over two Wednesday nights, both on the water and at the dock after our evening's race activities. The second Wednesday included a bonus evaluation in moderate fog that rolled into the harbor while we were at the dock determining the winner. (Thank you Roy, Marcey, Janet, Brian, Katherine and George).

Lights that were not among my six better lights included spotlights with proprietary rechargeable batteries. Virtually all rechargeable flashlights had warnings to unplug them after they are charged, which to me is ridiculous. Without a plug and forget charger, the batteries will be damaged if owned by me. Unfortunately, you don't learn about this limitation on most lights until after you open the packaging. An example of a light with a plug and forget charger is the Q-Beam Blue Max 2 million candle power spot light that also is an all round quality build and has excellent focus, but was eliminated due to it's hefty weight.

Also not making it to the competition were wired spotlights that plug into my purpose- mounted bow and stern 12v sockets. Three versions of this type light fell into disuse for various reasons, not the least of which, they were heavy (including the cord) and tiring to use continuously on our 20 minute voyage from the bay to the dock. Also eliminated were numerous 1st and 2nd generation LED flashlights ranging up to 10 lumens that look bright close up or in the cabin, but are ineffective outdoors.

The narrow beam had me wondering if the 500 lumen Dorcy rechargeable with its wide beam and higher output would be favored by the judges. The LED bulb makes it possible for the product to have a light weight rechargeable battery, and overall would seem ideal to find things quickly in the vastness of the sea at night.

It lights up an area almost 200 feet across at a distance of 500 feet, and shares many good features with the Cyber light, also covered in a bright yellow casing that makes it hard to loose, is shaped and textured to make it stay where you put it (won't roll), and if dropped it won't break or damage the deck or itself.

Tuesday, 3 May 2011

What Light Pollution Ordinances Could Mean for C-stores

What Light Pollution Ordinances Could Mean for C-stores
We all know that well lit c-stores attract more clientele at night. Folks, especially women feel safer in a well lit environment. Indeed, studies and surveys show that it is actually safer, and humans seem to inherently know this. Perhaps, the reasoning has to do with the basic “crime triangle” – that is to say for a crime to occur three things are needed:

A brightly lit convenience store tends to remove the opportunity due to risk/reward for the criminal in that they will most likely get caught, and witnesses will see them and turn them in, therefore they keep going and look for other opportunities, and safer locations to do their criminal activity. That’s why a well-lit facility works.

Now then, with high energy costs, which may, in fact, triple in the upcoming years due to more regulations on coal-fired plants and subsidized alternative energy – keeping a brightly lit facility may be a problem. Perhaps, that’s why more and more of us are going to LED lighting to save both energy and money, and collect some tax breaks to boot.

Nevertheless, there is an on-going battle running in many urban areas and big cities with regards to the proliferation of LED Billboards. The opponents of these billboards have shown that they are highly distracting to motorists and cause more pedestrian, bicycle, and multi-car accidents – the research appears to confirm this, although some of that could indeed be due to the increase of text-messaging while driving, compounded with the billboard distractions – time and more research will tell.

Indeed, there was a very interesting segment recently on KCET Los Angeles News titled “Bright Lights, Big City” by Reporter Judy Muller, Producer Karen Foshay and Editor Alberto Arce, which noted that in the long ongoing battle in Los Angeles’ Westside against LED Billboards there is a new challenge: human health. The segment started with this comment: “Light pollution may be a more serious concern than you think. New evidence suggests that a lack of darkness in our urban night skies contributes to air pollution, making it a matter of public health. Yet Los Angeles keeps rolling out bigger, brighter signs.”

Will local neighborhoods ask convenience stores to also curtail their brightness? Will local governments step in and create more regulations? If so, that will mean fewer sales in the evenings, thus, hurting business. Perhaps fewer patrons will wish to wonder very far from their cars when pumping fuel. Fewer trips into the c-store will mean fewer sales on high-profit impulse items.

Is this a future threat? It very well could be.

For those c-stores who have signed agreements with Billboard Companies sporting large LED Multi-media Billboards, that could cost a few bucks each month in rental or lease revenues from those Billboards in the future. Either way, this could be a future threat to the industry, albeit not a game changer, it might still slightly alter the dynamics and cost your c-store future revenue. I hope you will please consider all this and think on it.

Thursday, 21 April 2011

Miami Heat Melodrama Doubled TV Ratings

Miami Heat Melodrama Doubled TV Ratings
The Miami Heat have yet to win any championships with the Big Three of Dwyane Wade, LeBron James, and Chris Bosh, but they have already proved to be among the elite in one category: local television ratings.

Sports Business Journal obtained local TV ratings for 28 of the 30 teams in the NBA this week, and the Heat were the third highest-rated team in the league this season, behind the San Antonio Spurs and Utah Jazz.

Technically that would make the Heat the most watched team in the NBA located in a city that actually has entertainment options and a night life.

The Heat averaged a 4.94 local rating, a 99.2 percent improvement from the 2009-2010 season. That doubling of TV ratings is also the second biggest ratings jump of the past year, behind the L.A. Clippers (whose ratings rose 130 percent thanks to the Blake Show).

In the 2009-2010 season, when D-Wade led the Heat to a 47-35 record and playoff berth, the team drew a 2.48 rating.

What made matters worse is players on the team like Michael Beasley would have rathered tuned in to SpongeBob Square Pants than watch his own team struggle to beat the Toronto Raptors.

But oh how times have changed. And no one likes a good melodrama like a Miami sports fan.

Miami has long been called a bandwagon sports town, where local teams can only draw fans when they win. Now we have more proof.

And what Heat victory would be complete without a mention of the toils of the Cleveland Cavaliers.

LBJ's former team saw their ratings fall 54 percent to 3.93, the steepest decline in the NBA. Not even Anderson Varejao's hair could keep Clevelanders from tuning out the Cavs and turning the tube to see what the fuss is about on South Beach.