The ESL R30 reflector bulbs are a direct replacement for the 65-watt incandescent flood bulbs commonly found in recessed lighting fixtures throughout U.S. households and businesses. Vu1's Electron Stimulated Luminescence technology provides a warm and pleasing light quality that consumers are looking for, in an affordable, energy-efficient package without the high price-point of LED bulbs or the hazards of CFL bulbs containing mercury. The bulbs will retail for approximately $14.98 at Lowe's.
The Vu1 ESL technology is positioned for widespread market adoption due to the convergence of several compelling growth drivers:
Governments across the world are mandating the move away from traditional incandescent lighting due to more energy-efficient options. Consumers are looking for a direct replacement bulb that offers a similar light quality, look and feel to incandescent bulbs, while exceeding regulatory requirements.
Energy-efficiency is becoming a strategic imperative for consumers and businesses - but these markets demand high-quality light if the product is to be widely adopted.
These bulbs are mercury-free, allowing for easy disposal and clean-up.
"Consumers are increasingly concerned that replacing their incandescent bulbs will be expensive, offer poor light quality or introduce new hazards into their homes or businesses," commented Dr. Scott Blackstone, Chief Executive Officer. "We believe that our innovative technology answers all of those concerns, delivering a product that is more aesthetically appealing, safe and efficient while being reasonably priced."
The company believes consumers will welcome the advanced performance features of its ESL technology. It is virtually indistinguishable from the traditional incandescent lamp it replaces and, unlike CFLs, is mercury-free. The company's ESL lighting technology uses accelerated electrons to stimulate phosphor to create light, making the surface of the bulb glow with an energy-efficient natural light that lasts up to 11,000 hours.
New York City-based Vu1 Corporation is dedicated to applying its technology to produce energy efficient, environmentally friendly lighting solutions - with superior light quality -- worldwide. Vu1 has developed a new energy efficient light bulb to provide the consumer market with the first affordable, non-toxic light bulb with features consumers are demanding and not receiving from existing products.
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